Google Fi
Direct Response Campaign

Illustration and storyboarding

About the project

Newfangled Studios approached me to do the storyboarding and design for their client Google Fi. They had already done previous campaigns Google Fi, so they provided me guidelines and character styles to develop this new storyboard that was for a 30 seconds spot and some 10 and 15 second adaptations for YouTube and social media.
I started with rough sketches for the storyboarding phase, and then applied color and detail to create the styleframes.
The final results can be seen here.

Rough sketches

Thanks!

Posting stuff on Instagram
Contact me at: clara@lipkamotion.com
2024, Barcelona